A Whimsical World of Color: Know Your Palette
Have you ever pondered the profound role the graphic design trends play in driving the brand identity of businesses in a crowded marketplace? A quick sweep across any series of advertisements, websites, product packaging, or social media content will reveal a multitude of design elements and color schemes at play. This vibrant universe of visual expression, created using doodle art, minimalist imagery, and color variations, is at the heart of brand differentiation and speaking to your desired audience.
Research from Venngage reveals that a whopping 75% of marketers consider an engaging and consistent design as a crucial branding element. Yet, only a small percentage manage to leverage the power of graphic design trends effectively. This mismatch, termed ‘Design Dilemma’ at Orange Hippo Designs, takes a toll on branding success and calls for a more insightful exploration of modern graphic styles and current graphic trends.
The Doodle Affair: Doodle Art in Design
Coloring corners and margins of our notebooks back in school, we all unknowingly stepped into the universe of Doodle Art, didn’t we? Fast forward to our modern era, Doodle Art now paints a bigger picture, literally and figuratively. The trend encapsulates the human desire for personalization and emotionally resonant design. Not just strokes or figures, the Doodle Art in design is storytelling at its best, and as Adobe survey asserts, 73% of companies are now investing in such meaningful trends to stand apart from their competition.
Unmasking Minimalism: Simplifying the Trends in Graphic Design
Less is always more when it comes to minimalist design. According to the Creative Industry Report, in 2021, minimalist design had its moment in the sun, towering over other graphic design trends. Beyond its clean aesthetic appeal, the minimalistic approach puts user experience first. Coupled with tried and true design principles, these stripped-down styles are an efficient way of grabbing attention, without cluttering the visual real estate.
Bold Strokes: Dissection of Design Trends
At Orange Hippo Designs, the dissection of design trends has been our passion, our pursuit, and our playground. Strip away the fluff, and the essence of good design lies in harmony, balance, contrast, and hierarchy. Threading these elements into a cohesive design is part art, part science, and a whole lot of experience! Understanding the evolution of graphics-doodling helps in grasping the pulse of audience preferences.
Revolutionizing Palette: Modern Graphic Styles
We live in an era of digital creativity where everyday design undergoes change and evolution. What was trendy yesterday may not stay in vogue today. The most exciting part about the modern graphic styles is that they challenge our perspective on aesthetics, functionality, and even the purpose of design. Keeping up-to-date with these changes, reflecting the changes in palette breakdowns and incorporating these into our design strategies, is a sure-fire way to keep things fresh and fun!
Frequently Asked Questions about Graphic Design Trends
• What’s trending in graphic design?
In addition to minimalist design and doodle art, other trends include bold typography, classic serif fonts, and vibrant duotones, among others.
• Why is it important to keep up with graphic design trends?
Staying ahead of graphic design trends is vital for a business to appear current, fresh, and competitive in the marketplace. Outdated designs can make a brand appear out of touch with its audience’s expectations.
• How does color scheme influence brand identity?
Color scheme significantly influences the perception of a brand. Different colors evoke different emotions, and choosing the right palette can be instrumental in setting a brand’s tone.
Windup: Your Turn to Color
Now that we’ve colored in the lines of the graphic design world, it’s your turn to pick up the palette and paint a picture for your brand. Remember though, creativity isn’t confined to rules, and there is no one-size-fits-all approach. As we at Orange Hippo Designs say, when it comes to design, let your imagination run wild!
Get inspired. Try new things. Break the rules. And let your designs speak for your brand while marching to the beat of current trends. Embrace the future of creativity with us and revolutionize your design game today!
